Zach Ferdman is a creative director and motion lead elevating brands through clarity, taste, and ambition.
BILL W-9 Agent
,
Product Launch
,
2025
I led creative and motion direction for BILL's first AI product launch, crafting a modular sizzle that worked across social, web, and product marketing. The piece blends a high-energy intro with an easy-to-follow walkthrough, making it easy to repurpose for different channels. Built on BILL's recently updated visual system, the video introduced new AI-driven elements such as gradients, iconography, and motion under a tight timeline and with close crossfunctional collaboration. Creative Direction + Storyboarding: Zach Ferdman Animation: Kevin Woods
BILL_W9_Storyboard.mp4
BILL_W9_01.mp4
BILL_W9_02.mp4
BILL_W9_03.mp4
BILL_W9_04.mp4
BILL_W9_05.mp4
BILL_W9_06.mp4
BILL W-9 Agent
,
Product Launch
,
2025
I led creative and motion direction for BILL's first AI product launch, crafting a modular sizzle that worked across social, web, and product marketing. The piece blends a high-energy intro with an easy-to-follow walkthrough, making it easy to repurpose for different channels. Built on BILL's recently updated visual system, the video introduced new AI-driven elements such as gradients, iconography, and motion under a tight timeline and with close crossfunctional collaboration. Creative Direction + Storyboarding: Zach Ferdman Animation: Kevin Woods
BILL_W9_Storyboard.mp4
BILL_W9_01.mp4
BILL_W9_02.mp4
BILL_W9_03.mp4
BILL_W9_04.mp4
BILL_W9_05.mp4
BILL_W9_06.mp4
BILL Delete Busy
,
Brand Campaign
,
2025
Delete Busy was a major product launch moment announcing a suite of new BILL features. I led storyboarding, motion direction, and animation, shaping a three-act narrative that moved from a choppy, collaged "busywork" world at 12fps into a smooth, triumphant 60fps reveal of BILL as the solution. Each feature received its own high-level sizzle, supported by tight collaboration with product marketing and copy teams to keep the story clear; without using voiceover. I produced the full hero piece along with dozens of optimized cuts across aspect ratios for paid, social, web, and internal hype moments, complete with music and original sound design tailored to each act. CD: Zach Ferdman, Trish Zielke Animation: Zach Ferdman, Kevin Woods Sound: Zach Ferdman
BILL_DeleteBusy_Storyboard.mp4
BILL_DeleteBusy_01.mp4
BILL_DeleteBusy_02.mp4
BILL_DeleteBusy_03.mp4
BILL_DeleteBusy_04.mp4
BILL_DeleteBusy_05.mp4
BILL_DeleteBusy_06.mp4
BILL_DeleteBusy_07.mp4
BILL_DeleteBusy_08.mp4
BILL_DeleteBusy_09.mp4
BILL_DeleteBusy_10.mp4
BILL_DeleteBusy_11.mp4
BILL_DeleteBusy_12.mp4
BILL_DeleteBusy_13.mp4
BILL Delete Busy
,
Brand Campaign
,
2025
Delete Busy was a major product launch moment announcing a suite of new BILL features. I led storyboarding, motion direction, and animation, shaping a three-act narrative that moved from a choppy, collaged "busywork" world at 12fps into a smooth, triumphant 60fps reveal of BILL as the solution. Each feature received its own high-level sizzle, supported by tight collaboration with product marketing and copy teams to keep the story clear; without using voiceover. I produced the full hero piece along with dozens of optimized cuts across aspect ratios for paid, social, web, and internal hype moments, complete with music and original sound design tailored to each act. CD: Zach Ferdman, Trish Zielke Animation: Zach Ferdman, Kevin Woods Sound: Zach Ferdman
BILL_DeleteBusy_Storyboard.mp4
BILL_DeleteBusy_01.mp4
BILL_DeleteBusy_02.mp4
BILL_DeleteBusy_03.mp4
BILL_DeleteBusy_04.mp4
BILL_DeleteBusy_05.mp4
BILL_DeleteBusy_06.mp4
BILL_DeleteBusy_07.mp4
BILL_DeleteBusy_08.mp4
BILL_DeleteBusy_09.mp4
BILL_DeleteBusy_10.mp4
BILL_DeleteBusy_11.mp4
BILL_DeleteBusy_12.mp4
BILL_DeleteBusy_13.mp4
BILL MotionOS
,
Motion Identity
,
2025
BILL MotionOS is the motion system I built to unify how the brand moves across all marketing touchpoints as well as informing the product. Grounded in the principles of Intelligence, Harmony, and Simplicity, it establishes a clear foundation; guiding easing, timing, storytelling energy, file structure, sound, and overall motion behavior. I created a comprehensive reference deck that outlines these principles and translates them into practical tools for animators, designers, and cross-functional partners. The system is now used as the standard for BILL's motion identity, with applications ranging from product UI to large-scale launch campaigns. CD: Zach Ferdman Animation: Zach Ferdman, Kevin Woods, Nike Valeus
BILL_MotionOS_01.mp4
BILL_MotionOS_02.mp4
BILL_MotionOS_03.mp4
BILL_MotionOS_04.mp4
BILL_MotionOS_05.mp4
BILL_MotionOS_06.mp4
BILL_MotionOS_07.mp4
BILL_MotionOS_08.mp4
BILL_MotionOS_09.mp4
BILL_MotionOS_10.mp4
BILL_MotionOS_11.mp4
BILL_MotionOS_12.mp4
BILL_MotionOS_13.mp4
BILL MotionOS
,
Motion Identity
,
2025
BILL MotionOS is the motion system I built to unify how the brand moves across all marketing touchpoints as well as informing the product. Grounded in the principles of Intelligence, Harmony, and Simplicity, it establishes a clear foundation; guiding easing, timing, storytelling energy, file structure, sound, and overall motion behavior. I created a comprehensive reference deck that outlines these principles and translates them into practical tools for animators, designers, and cross-functional partners. The system is now used as the standard for BILL's motion identity, with applications ranging from product UI to large-scale launch campaigns. CD: Zach Ferdman Animation: Zach Ferdman, Kevin Woods, Nike Valeus
BILL_MotionOS_01.mp4
BILL_MotionOS_02.mp4
BILL_MotionOS_03.mp4
BILL_MotionOS_04.mp4
BILL_MotionOS_05.mp4
BILL_MotionOS_06.mp4
BILL_MotionOS_07.mp4
BILL_MotionOS_08.mp4
BILL_MotionOS_09.mp4
BILL_MotionOS_10.mp4
BILL_MotionOS_11.mp4
BILL_MotionOS_12.mp4
BILL_MotionOS_13.mp4