Mister Softee is a legendary ice-cream truck company that has been serving its customers since the 50s. However, they realized they were missing out on an invaluable opportunity to reach more customers digitally. We decided to work together on an iOS + Android mobile app that would allow users to track nearby Mister Softee trucks and view their menus so that they were ready to order when it came around.
Throughout the process, it was important that the app was designed for all ages. To accomplish this visually, the effect of nostalgia became our central focus. The feel of the app combines old-school Mister Softee with a refreshed Mister Softee for the new generation.